The Inbound Marketing Calculator

HEM’s inbound marketing calculator has been developed to help you build a comprehensive, realistic budget plan for your inbound marketing. It has been created based on our experience providing these inbound marketing services to our higher ed clients.

For flexibility, the calculator provides two approaches to building an inbound marketing budget including:

•           1. A one-time project based budget
•           2.  monthly-based budgeting approach for a longer term planning 

The calculator incorporates budgeting for the four main areas of inbound marketing activity, including

•           1. Content Strategy
•           2. Content Development
•           3. Website SEO
•           4. Social Media Strategy and Development

Please fill out this form to download your copy of the Calculator.