💡 AI won’t replace marketers… but marketers who know how to use AI will.

Why Attend?

In a world of rapidly evolving AI tools, education marketers need to adapt—not just to keep up, but to lead. This hands-on course is designed to help marketing professionals, admissions teams, and school communicators understand and apply the latest generative AI capabilities using ChatGPT.

Whether you’re creating content, running campaigns, or analyzing results, this course will help you work smarter—and more creatively.

What You’ll Learn

🧠 Session 1: Understanding ChatGPT & Prompt Engineering

• What generative AI is and how ChatGPT works

• Key benefits for education marketers
  

• Prompt engineering strategies for effective outputs
  

• How to personalize ChatGPT for your institution’s needs

• Ethical and privacy considerations
  
  

✍️ Session 2: AI-Powered Content & Campaign Creation

•  Generate blog posts, social media copy, email flows, and ad campaigns

• Tailor messages by student persona, program, or funnel stage

• Create content for open houses, scholarships, or enrollment pushes

• Explore chatbot scripts for student recruitment and FAQ automation

• Practice building your own campaign messaging kit using ChatGPT

📊 Session 3: Data Analysis, Optimization & Privacy

•  Use ChatGPT’s Advanced Data Analysis to review lead flow, enrollment metrics, and campaign performance

• Learn how to extract insights from messy data using plain-English prompts
  

• Improve segmentation, targeting, and creative based on data trends
  

• Understand data privacy, security best practices, and responsible AI use
  

Key Outcomes

•  Create compelling, on-brand content faster and more effectively

• Design AI-powered marketing campaigns with measurable results
  

• Analyze campaign and admissions data without a BI team
  

• Build confidence using ChatGPT in your daily work

• Align with ethical and privacy standards in education

👨‍🏫 Who Should Attend?

•  Marketing directors and content creators

• Admissions and recruitment officers
  

• Communications specialists at schools, colleges, universities K‑12 institutions & international recruiting agencies
  

• Anyone tasked with growing enrollment or improving student engagement
  

🎓 Format & Dates

•  3 sessions, delivered over Zoom

• Each session: 75 minutes of live instruction + 45 minutes of guided practice
  

• Bonus assignments between sessions to reinforce learning
  

• Start date: September 24th, October 1st and 8th 2025
  

📥 Reserve Your Spot

Seats are limited for this interactive cohort-based course.
 👉  [Register Now] to transform how your institution markets and communicates with AI.