Great content communicates important information to your audiences and continues to deliver value long after it has first been published. An effective content development and distribution strategy makes all the difference in building brand awareness, strengthening relationships with current and prospective students, and increasing your website's visibility in search engine rankings.

Take this self-assessment to find out how well you are performing, while identifying areas for content marketing improvement, including:

Developing a content plan that meets your goals

Writing compelling and fully optimized content

Maximizing your reach through your distribution channels

Continuous improvement through tracking and measuring

Ensure you're creating the most effective content by taking our self-assessment now!