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The Digital Marketing Self-Assessment for Language Schools presentation provides professionals in the sector with the tools they need to evaluate and improve their existing online student recruitment initiatives.

HEM will take participants step-by-step through each component of a comprehensive digital marketing strategy, demonstrating how every element comes together to help build and maintain your school’s online presence and ensure the ongoing success of your campaigns.

The presentation was created specifically with language schools in mind, with tailored advice for navigating the unique challenges of the sector and examples of best practices from leading institutions around the world. 

The presentation covers the following elements:

  • Identifying Target Audiences
  • Using Google Analytics to track and measure results
  • Researching and identifying relevant SEO keywords
  • Leveraging multi-language content
  • Social media suggestions and analytics
  • Using Pay-per-Click (PPC) to generate quality leads
  • Are you ready for the mobile generation?
  • Generating inquiries and following up

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