This PowerPoint presentation walks language school marketing teams through the mechanics of multi-channel digital marketing—from how to evaluate your search queries and conduct keyword research to content marketing ideas and optimal use of Google Analytics.

With illustrative examples from language schools across the globe, HEM explains how to leverage each digital channel (organic, social media, Pay-per-Click, etc.) while measuring results with the corresponding GA reports.

The presentation is suited to both beginner and intermediate language school marketers, and is designed to help strengthen your approach in the following areas:

• » Identifying target audiences and setting digital marketing goals
• » Researching and identifying relevant SEO keywords
• » Leveraging multi-language and user-generated content
• » Building and sustaining social media communities
• » Using Pay-per-Click (PPC) to generate quality leads
• »Optimizing Google Analytics to track and measure results

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