--- title: Drive Enrollment Growth with a Fresh Start Campaign description: Help your prospective students make the most of the New Year with a Fresh Start Campaign. --- [Skip to main content](https://landing.higher-education-marketing.com/drive-enrollment-growth-with-a-fresh-start-campaign#main) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) Open main navigation Close main navigation # Boost Student Enrollment With a “Fresh Start Campaign” ### Fill the Form Today! ## Each year, from late December until the end of February, we see a surge of interest in education across the web. Why is this, and why is it the perfect time to run a “Fresh Start Campaign”?   At the start of each year, people around the world are focused on setting goals and making resolutions. They’re motivated to take action toward a brighter future—whether joining a gym, starting a new hobby, or pursuing their dream career. In behavioral science, this phenomenon is called the Fresh Start Effect, and it’s why the New Year is the perfect time to inspire prospective students to take the next step in their education. With our **Fresh Start Campaign**, you’ll strategically connect with prospects when they're most open to making life-changing decisions!   **Why the Fresh Start Campaign Works** Our Fresh Start Campaign taps into this natural surge of motivation, helping you connect with students when they’re most ready to embrace change. By aligning your messaging with this mindset, you’ll reach prospects at the ideal moment to drive inquiries and applications.   **How It Works** Our two-phase campaign approach ensures you attract and convert prospective students effectively: **Phase 1: Build Your Audience** Increase visibility with targeted strategies that position your programs as the key to achieving career aspirations. **Phase 2: Drive Action** Encourage applications by creating urgency around the start of a new academic journey, emphasizing the opportunities that come with a fresh start, and highlighting key deadlines.   **What You’ll Gain** - Increased Visibility: Reach more prospects actively searching for programs like yours. - Higher Engagement: Speak directly to their goals and aspirations during a pivotal decision-making time. - Boosted Enrollments: Inspire action with targeted messaging that resonates with their desire for a fresh start.   **Ready to Transform Your Enrollment Strategy?** Fill out **[this form](https://landing.higher-education-marketing.com/drive-enrollment-growth-with-a-fresh-start-campaign#hs_cos_wrapper_body_dnd_area-module-1)** today to get a personalized consultation and see how a Fresh Start Campaign can elevate your results. [**Don’t wait—students are planning their futures now!**](https://landing.higher-education-marketing.com/drive-enrollment-growth-with-a-fresh-start-campaign#hs_cos_wrapper_body_dnd_area-module-1) ![iStock-1210054704@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1210054704@2x.png?width=820&height=618&name=iStock-1210054704@2x.png) ##### 15+ years of proven campaign success ![iStock-1197640540@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1197640540@2x.png?width=820&height=618&name=iStock-1197640540@2x.png) ##### Leveraging the best of AI and human talent for top results ![iStock-1201412064@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1201412064@2x.png?width=820&height=618&name=iStock-1201412064@2x.png) ##### Data-driven strategies to maximize your ROI ## Platforms we manage ![Group 2572@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202572@2x.png?width=264&height=398&name=Group%202572@2x.png) ![iStock-1313422698@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1313422698@2x.png?width=1426&height=1052&name=iStock-1313422698@2x.png) ## Some of the institutions that rely on us ![Rectangle 943@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x.png?width=264&height=99&name=Rectangle%20943@2x.png) ![Rectangle 943@2x-1](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-1.png?width=264&height=99&name=Rectangle%20943@2x-1.png) ![Rectangle 943@2x-2](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-2.png?width=264&height=99&name=Rectangle%20943@2x-2.png) ![Rectangle 943@2x-3](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-3.png?width=264&height=99&name=Rectangle%20943@2x-3.png) ![Rectangle 943@2x-4](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-4.png?width=264&height=99&name=Rectangle%20943@2x-4.png) ![Rectangle 943@2x-Feb-08-2024-04-22-23-3767-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-22-23-3767-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-22-23-3767-PM.png) ![Rectangle 943@2x-Feb-08-2024-04-22-51-9744-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-22-51-9744-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-22-51-9744-PM.png) ![Rectangle 943@2x-Feb-08-2024-04-23-14-6780-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-23-14-6780-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-23-14-6780-PM.png) ![Rectangle 943@2x-Feb-08-2024-04-23-36-5756-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-23-36-5756-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-23-36-5756-PM.png) ## Testimonials #### Mark Hatton ###### DIRECTOR OF ADMISSIONS AND MARKETING ###### Webster University Geneva HEM is arguably, the world leader in digital marketing for education and we are pleased to work with them to achieve our goals #### Patrick Golding ###### DIRECTOR OF ADMISSIONS ###### Cumberland College Working with HEM ensures that we maximize the benefits of our digital investments and reach our targeted audiences with impactful messages on search engines and social media. #### Sung Chu ###### DIRECTOR OF ENROLLMENT MANAGEMENT ###### Randolph-Macon Academy HEM’s ability to take media collateral and transform the message into a visibly appealing package is of high standard. However, what makes HEM truly stand out is their ability to make sure messages reach key audiences. ![baap-guidelines-badge-en.png@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/baap-guidelines-badge-en.png@2x.png?width=390&height=142&name=baap-guidelines-badge-en.png@2x.png) [![Group 2421@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202421@2x.png?width=276&height=162&name=Group%202421@2x.png)](https://www.google.com/partners/agency?id=2775016484) ![hubsport-partner2.png@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/hubsport-partner2.png@2x.png?width=236&height=110&name=hubsport-partner2.png@2x.png) ![Group 2438@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202438@2x.png?width=133&height=54&name=Group%202438@2x.png) ## Discover Everything You Need to Convert More Students Online [FILL OUT THE FORM TO RECEIVE MORE INFORMATION](https://landing.higher-education-marketing.com/drive-enrollment-growth-with-a-fresh-start-campaign#hs_cos_wrapper_body_dnd_area-module-1) ©2026  HEM All rights reserved