At the start of each year, people around the world are focused on setting goals and making resolutions. They’re motivated to take action toward a brighter future—whether joining a gym, starting a new hobby, or pursuing their dream career. In behavioral science, this phenomenon is called the Fresh Start Effect, and it’s why the New Year is the perfect time to inspire prospective students to take the next step in their education.
With our Fresh Start Campaign, you’ll strategically connect with prospects when they're most open to making life-changing decisions!
Why the Fresh Start Campaign Works
Our Fresh Start Campaign taps into this natural surge of motivation, helping you connect with students when they’re most ready to embrace change. By aligning your messaging with this mindset, you’ll reach prospects at the ideal moment to drive inquiries and applications.
How It Works
Our two-phase campaign approach ensures you attract and convert prospective students effectively:
Phase 1: Build Your Audience
Increase visibility with targeted strategies that position your programs as the key to achieving career aspirations.
Phase 2: Drive Action
Encourage applications by creating urgency around the start of a new academic journey, emphasizing the opportunities that come with a fresh start, and highlighting key deadlines.
What You’ll Gain
Ready to Transform Your Enrollment Strategy?
Fill out this form today to get a personalized consultation and see how a Fresh Start
Campaign can elevate your results.
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