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Boost Student Enrollment With a “Fresh Start Campaign”

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Each year, from late December until
the end of February, we see a surge of
interest in education across the web.
Why is this, and why is it the perfect
time to run a “Fresh Start Campaign”?

 

At the start of each year, people around the world are focused on setting goals and making resolutions. They’re motivated to take action toward a brighter future—whether joining a gym, starting a new hobby, or pursuing their dream career. In behavioral science, this phenomenon is called the Fresh Start Effect, and it’s why the New Year is the perfect time to inspire prospective students to take the next step in their education.

With our Fresh Start Campaign, you’ll strategically connect with prospects when they're most open to making life-changing decisions!

 

Why the Fresh Start Campaign Works

Our Fresh Start Campaign taps into this natural surge of motivation, helping you connect with students when they’re most ready to embrace change. By aligning your messaging with this mindset, you’ll reach prospects at the ideal moment to drive inquiries and applications.

 

How It Works

Our two-phase campaign approach ensures you attract and convert prospective students effectively:

Phase 1: Build Your Audience

Increase visibility with targeted strategies that position your programs as the key to achieving career aspirations.

Phase 2: Drive Action

Encourage applications by creating urgency around the start of a new academic journey, emphasizing the opportunities that come with a fresh start, and highlighting key deadlines.

 

What You’ll Gain

  • Increased Visibility: Reach more prospects actively searching for programs like yours.
  • Higher Engagement: Speak directly to their goals and aspirations during a pivotal decision-making time.
  • Boosted Enrollments: Inspire action with targeted messaging that resonates with their desire for a fresh start.

 

Ready to Transform Your Enrollment Strategy?

Fill out this form today to get a personalized consultation and see how a Fresh Start

Campaign can elevate your results.

Don’t wait—students are planning their futures now!

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15+ years of proven campaign success
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Leveraging the best of AI and human talent for top results
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Data-driven strategies to maximize your ROI

Platforms we manage

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Some of the institutions that rely on us

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Testimonials

Mark Hatton

DIRECTOR OF ADMISSIONS AND MARKETING
Webster University Geneva
HEM is arguably, the world leader in digital marketing for education and we are pleased to work with them to achieve our goals

Patrick Golding

DIRECTOR OF ADMISSIONS
Cumberland College
Working with HEM ensures that we maximize the benefits of our digital investments and reach our targeted audiences with impactful messages on search engines and social media.

Sung Chu

DIRECTOR OF ENROLLMENT MANAGEMENT
Randolph-Macon Academy
HEM’s ability to take media collateral and transform the message into a visibly appealing package is of high standard. However, what makes HEM truly stand out is their ability to make sure messages reach key audiences.

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