Email can be a very effective marketing technique and is still the best way of communicating relevant information directly to your college or university's students, prospects and other stakeholders. Getting your messages to the inbox and actually opened and read is no small challenge in today's busy society, which is why strategic email campaign development and implementation is so important.

Take this self-assessment to find out how well you are performing, while identifying areas for email marketing improvement, including:

  •        Developing a high quality email list
  •        Creating effective subject lines and messaging
  •        Formatting and legal essentials
  •         Continuous improvement through tracking and analysis

Create the best email campaigns possible by taking our self-assessment now!

 

Email Marketing Self-Assessment Checklist