This presentation provides a comprehensive overview of how Google Analytics can serve as an invaluable tool for tracking, measuring, and continuously improving online lead generation and student recruitment initiatives.

HEM will demonstrate how both new and intermediate GA users can use the tool to improve the transparency of their digital marketing campaigns and boost the ROI of their online recruitment initiatives, all in just two hours a week.

Specifically created language schools in mind, the presentation will help professionals in this challenging and competitive sector to:

The presentation covers the following elements:

• » Construct an effective measurement plan
• » Understand and navigate the Google Analytics interface
• » Set up an account (or multiple accounts)
• » Optimally configure account settings and filters
• » Implement “goals” and conversion tracking
• » Navigate and interpret Google Analytics reports
• » Navigate and interpret Conversion reports
• » Utilize key digital measurement concepts and terminology

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