---
title: Enhancing Language School Student Recruitment with Google Analytics | Higher Education Marketing
---

![hem15-logo-enr-2](https://landing.higher-education-marketing.com/hubfs/hem15-logo-enr-2.svg "hem15-logo-enr-2")

[LEARN MORE](https://landing.higher-education-marketing.com/enhancing-language-school-student-recruitment-with-google-analytics#form-container)

![hem15-logo-enr-2](https://landing.higher-education-marketing.com/hubfs/hem15-logo-enr-2.svg "hem15-logo-enr-2")

[LEARN MORE](https://landing.higher-education-marketing.com/enhancing-language-school-student-recruitment-with-google-analytics#form-container)

#### Everything you need to Convert More Students Online

 

# Enhancing Language School Student Recruitment with Google Analytics

#### Sign Up to View the Presentation

![iStock-964871230](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-964871230.jpg?width=400&height=267&name=iStock-964871230.jpg "iStock-964871230")

![iStock-964871230](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-964871230.jpg?width=500&height=333&name=iStock-964871230.jpg "iStock-964871230")

 

This presentation provides a comprehensive overview of how Google Analytics can serve as an invaluable tool for tracking, measuring, and continuously improving online lead generation and student recruitment initiatives.

HEM will demonstrate how both new and intermediate GA users can use the tool to improve the transparency of their digital marketing campaigns and boost the ROI of their online recruitment initiatives, all in just two hours a week.

Specifically created language schools in mind, the presentation will help professionals in this challenging and competitive sector to:

The presentation covers the following elements:

- » Construct an effective measurement plan
- » Understand and navigate the Google Analytics interface
- » Set up an account (or multiple accounts)
- » Optimally configure account settings and filters
- » Implement “goals” and conversion tracking
- » Navigate and interpret Google Analytics reports
- » Navigate and interpret Conversion reports
- » Utilize key digital measurement concepts and terminology

#### **Fill out the form to download the free presentation!**

![](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_free_assess_LP-1.png?height=100&name=HEM_icon_free_assess_LP-1.png)

# Fill out the form to learn more!

 

![JCU_circle_logo_2](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/Free%20Online%20Assessment/JCU_circle_logo_2.png?width=204&name=JCU_circle_logo_2.png "JCU_circle_logo_2")

Berenice Copcciolilo, John Cabot University

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

![HEM_icon_DM](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_DM.png?width=100&height=100&name=HEM_icon_DM.png "HEM_icon_DM")

#### Digital marketing

![HEM_icon_mautic](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_mautic.png?width=100&height=100&name=HEM_icon_mautic.png "HEM_icon_mautic")

#### Mautic CRM

![HEM_icon_SP-1](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_SP-1.png?width=100&height=100&name=HEM_icon_SP-1.png "HEM_icon_SP-1")

#### Student Portal

![HEM_icon_consult](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_consult.png?width=100&height=100&name=HEM_icon_consult.png "HEM_icon_consult")

#### Consulting

[![ggp](https://landing.higher-education-marketing.com/hs-fs/hubfs/ggp.png?width=100&height=95&name=ggp.png "ggp")](https://www.google.com/partners/agency?id=2775016484)

![baap-guidelines-badge-en](https://landing.higher-education-marketing.com/hs-fs/hubfs/baap-guidelines-badge-en.png?width=191&height=70&name=baap-guidelines-badge-en.png "baap-guidelines-badge-en")

![HubSpot-certified-partner-3](https://landing.higher-education-marketing.com/hs-fs/hubfs/HubSpot-certified-partner-3.png?width=144&height=70&name=HubSpot-certified-partner-3.png "HubSpot-certified-partner-3")

![fb-partners](https://landing.higher-education-marketing.com/hs-fs/hubfs/fb-partners.png?width=150&height=72&name=fb-partners.png "fb-partners")

 

[Privacy Policy](https://www.higher-education-marketing.com/privacy-policy) | [Data Protection Policy](https://www.higher-education-marketing.com/data-protection-policy)

© Higher Education Marketing Inc.