---
title: "Google Ads Checklist: Best Practices for Higher Education"
description: Are you running Google Ads for your school's lead generation efforts? Take our best practices checklist to understand how your campaigns fare.
---

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#### Everything you need to Convert More Students Online

 

# Google Ads Best Practice Checklist

#### Are your ads effectively delivering you the student prospects you need?

![iStock-964871230](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-964871230.jpg?width=400&height=267&name=iStock-964871230.jpg "iStock-964871230")

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Google Ads is one of the most powerful online marketing tools available for schools. Using tailored search ads, your school can effectively reach in-market prospective students in any city, state, or country. It generally provides quick to immediate returns on your investment in the form of leads and exposure and is a must for achieving your marketing goals.

Our self-assessment checklist will let you diagnose your existing ads account, focusing on performance, tracking, and other best practices, include:

- Search Campaigns
- Display and Video
- Account Settings
- Tracking

Take our checklist and find out how your account and campaigns fare!

[**![DOWNLOAD NOW](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/New%20checklists/download-cta.png?width=200&name=download-cta.png)**](https://landing.higher-education-marketing.com/hubfs/HEM%20LPs/New%20checklists/HEM_Inbound_marketing_2019_checklist_WEB.pdf)

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# Fill out the form to learn more!

 

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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#### Digital marketing

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#### Mautic CRM

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#### Student Portal

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#### Consulting

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