Faced with challenges in tracking ROI and campaign success, McGill University - School of Continued Studies turned to Higher Education Marketing (HEM) for solutions. Discover how HEM configured and connected platforms, implemented improved tracking, ran targeted ad campaigns, created custom landing pages, and developed email drip campaigns. The Acting Director of Marketing & Communications at McGill University, David Kynan, attests, "HEM was able to configure and connect various platforms so we have the insight we need to make data-driven decisions."

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