---
title: Higher Education Marketing eBook 2023
image: https://landing.higher-education-marketing.com/hubfs/eBook_2023_LP_and_email_graphic.png
---

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#### Everything you need to Convert More Students Online

 

# The Only Guide You Need to Improve Your Digital Student Recruitment

#### Are you effectively reaching your student recruitment goals?

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Introducing the new, 2023 edition of our yearly eBook, curated by our team of HEM experts. We believe our collection of highly specialized articles on digital marketing for education will be a useful resource for your educational institution and provide you with the tools you need to develop your current and future digital student engagement strategies.

Chapter content includes articles on:

**» ** How to Target Students on Facebook Ads  
**» ** How to Market Education Courses: Top Tips for Greater Impact  
**» ** Showcasing Student Testimonials and Why They Matter in Social Media for Schools  
**» ** 6 Impactful Ways to Enhance Student Recruitment with a Student Application Portal   
**» ** Compelling Email Subject Lines for Students to Boost your School's Open Rates  
**» ** First Click or Last Click? Selecting the Right Google Analytics Attribution Model for your Marketing Strategy

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BERENICE COCCIOLILLO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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#### Digital marketing

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#### Mautic CRM

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#### Student Portal

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#### Consulting

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