--- title: More student enquiries. Better follow-up. A simpler path to enrolment. --- [![HEM and IALC](https://landing.higher-education-marketing.com/hubfs/IALXC%20HEM.svg)](https://landing.higher-education-marketing.com/ialc-language-school-marketing#top) EVERYTHING YOU NEED TOCONVERT MORE STUDENTS ONLINE Marketing and technology for IALC language schools # More student enquiries. Better follow-up. A simpler path to enrolment. Bring your school’s language learning experience to more students. HEM helps you attract relevant enquiries, turn interest into bookings and simplify administration—so your team can spend more time supporting students. [Talk to HEM](https://landing.higher-education-marketing.com/ialc-language-school-marketing#standards-form) Start with your school’s priorities. ![ChatGPT Image Oct 1, 2026, 06\_40\_19 PM](https://landing.higher-education-marketing.com/hubfs/ChatGPT%20Image%20Oct%201%2c%202026%2c%2006_40_19%20PM.png) ![](https://landing.higher-education-marketing.com/hubfs/checkss-1.svg) Specialising in education marketing **since 2008**, HEM is trusted by language schools worldwide and serves as **IALC’s Main Corporate Partner and Technology Supporter**. ## Get More Information Tell us what you want to improve— student recruitment, online visibility or the way you manage enquiries and bookings. We’ll discuss where HEM can support your school and which next steps make sense. ## From first click to first class Marketing and admissions work best together. Help students discover your school, get the answers they need and complete their booking—with consistent follow-up and fewer administrative steps for your team. 01 / ### Get found Reach students researching language courses and destinations. 02 / ### Turn interest into bookings Help students take the next step with personalized quotes and consistent follow-up. 03 / ### Simplify enrolment Move from booking and payment to the classroom without repeatedly entering student information. ## What’s your school’s priority? Attract more course enquiries, improve your visibility or reduce administration. Start with the support that fits your school’s goals and team. STUDENT ACQUISITION ### Google and Meta Paid Advertising Attract more relevant course enquiries Reach prospective students in the markets that matter to your school and give them a clear reason to enquire. - Promote priority courses and start dates through Google, Facebook and Instagram. - Make it easier to enquire with landing pages focused on the advertised course. - Refine your advertising using enquiry quality, so decisions go beyond clicks. SEARCH VISIBILITY ### SEO and AI Search Optimisation Get found while students compare their options. Help students discover your school through useful content about your courses, destination and language learning experience. - Course and destination search visibility - Content answering real student questions - Technical SEO and clear information for AI search STUDENT MANAGEMENT PLATFORM ### HEM-SP CRM, Bookings and Class Management Give your team a connected way to manage students from first contact to the classroom. - Enquiries, personalised quotes and follow-up - Course bookings and payments - Class scheduling, attendance and student records ## Supporting the IALC language-school community Your school offers more than a language course. Its teaching, people and destination shape the experience students choose. As IALC’s Main Corporate Partner and Technology Supporter, HEM helps language schools communicate that experience and manage the steps from enquiry to enrolment. Specialising in education marketing since 2008, we bring sector knowledge to your recruitment and technology decisions. We also assess developments in digital marketing, search and AI to identify practical opportunities for your school. Specialist education marketing expertise since 2008 ## Let’s talk about your school’s priorities Whether you want more enquiries, stronger online visibility or simpler booking management, we’ll discuss where to start. [Talk to HEM](https://landing.higher-education-marketing.com/ialc-language-school-marketing#standards-form) [![HEM LOGO White](https://landing.higher-education-marketing.com/hubfs/HEM%20LOGO%20White.png)](https://landing.higher-education-marketing.com/ialc-language-school-marketing#top) Education specialists since 2008 · Based in Montreal