---
title: Inbound Marketing Checklist | Higher Education Marketing
---

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#### Everything you need to Convert More Students Online

 

# Inbound Marketing Checklist

#### Are you effectively reaching your student recruitment goals?

![iStock-964871230](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-964871230.jpg?width=400&height=267&name=iStock-964871230.jpg "iStock-964871230")

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**Inbound marketing** is proving to be the most effective method of attracting and converting prospective students. It earns and nurtures student relationships to provide a frictionless path to conversion through a strategic integration of digital marketing techniques. The combined effect is to elevate your web presence authentically and deservedly with a better average return on investment than traditional advertising tactics.

Try this self-assessment to understand how well your school is implementing this process. It includes insightful questions related to:

- Targeting your student personas
- Defining your inbound marketing goals
- Developing personalized and optimized content
- Amplifying with social media marketing and SEO
- Measuring your results for continuous improvement

**Improve your digital marketing to achieve recruitment goals by filling out this simple form!**

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# Fill out the form to learn more!

 

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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#### Digital marketing

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#### Mautic CRM

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#### Student Portal

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#### Consulting

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