Inbound marketing is proving to be the most effective method of attracting and converting prospective students. It earns and nurtures student relationships to provide a frictionless path to conversion through a strategic integration of digital marketing techniques. The combined effect is to elevate your web presence authentically and deservedly with a better average return on investment than traditional advertising tactics.

Try this self-assessment to understand how well your school is implementing this process. It includes insightful questions related to:

• Targeting your student personas
• Defining your inbound marketing goals
• Developing personalized and optimized content
• Amplifying with social media marketing and SEO
• Measuring your results for continuous improvement

Improve your digital marketing to achieve recruitment goals by filling out this simple form!