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title: Inbound Marketing for Student Recruitment | Higher Education Marketing
---

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#### Everything you need to Convert More Students Online

 

# Digital Marketing Essentials: Inbound Marketing for Student Recruitment

#### This webinar took place on Thursday, November 21 at 1:00 pm EST.

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Inbound marketing is all the rage in today's higher ed marketing world – and for good reason. The inbound methodology focuses on building trust between prospective students and schools by offering them helpful content at each stage in the admissions process, making it an effective strategy for every school type.

From social media to SEO, this exclusive webinar shows schools how to adopt an inbound approach to tried and true digital marketing tactics. The topics covered include:

- Inbound marketing basics
- Persona development
- Content creation
- Search engine optimization
- Social media strategy
- Email marketing
- And more!

Whether your school has just started to experiment with inbound, or you’re looking to update your current tactics, this webinar can help you craft a winning online recruitment strategy for 2019.

**Want to update your school's marketing strategy with the latest digital trends?**

**Fill out the form to view the recording!**

 

 

 

 

 

 

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Berenice Copcciolilo, John Cabot University

*"..extremely professional, they have gone out of their way to help us solve problems.."*

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#### Digital marketing

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