This presentation provides language schools with a comprehensive overview of how digital marketing can be used to generate more direct inquiries from international students online.

HEM will examine how a dynamic online recruitment strategy can reduce reliance on agents, allow schools to target a wider range of different markets and regions, and make their recruitment process more efficient and cost-effective.

Specially created with language schools in mind, the presentation covers the following elements:

• » Planning a digital marketing strategy
• » Developing student personas
• » Differences between recruiting through agents and digital marketing
• » Common direct inquiry channels
• » Understanding the direct inquiry funnel
• » Inquiry conversion basics

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