At Higher Education Marketing, we realize that digital marketing initiatives have become the most effective and cost-efficient strategy for expanding your enrollment of students from around the world. Although most colleges and universities are eager to improve their international student recruitment and know that their websites serve as a primary source of information for prospects, they rely on a rather passive recruiting approach - waiting for students to discover and contact them directly.
That's why we've leveraged our expertise in integrated marketing services to create a new International Recruitment Action Plan, fully customizable for your college or university, that has been designed to focus recruitment solutions on your desired target markets and convert prospects to registered students.
Comprehensive Audit of current digital marketing activities, identifying solutions for rapid improvement
Multi-language Pay-Per-Click Marketing for paid search in multiple countries
Targeted Landing Pages developed on your website, featuring essential content to convert prospects in multiple languages
Analytics implemented to track and measure all of your website’s visitor activity
This power combo has been proven to generate immediate results with a measurable increase in return on investment. To fully maximize your international student marketing, you can choose our Deluxe Package, which includes all services from the Basic Package, plus:
Comprehensive Website Optimization, updating content, design and navigation as required to increase usability and conversion
International Organic Inbound Marketing, including SEO & multi-language content marketing localized for targeted international markets
Email Lead Nurturing Campaigns, automated and customized drip marketing with full tracking and segmentation
Social Media Marketing, localized content on leading social networks worldwide
To seize the opportunities presented by flourishing cross-border student mobility you need to take strategic action. Contact us today to see how we can help you optimize your international student marketing and implement solutions that deliver real results!
Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for: