Higher Education Marketing (HEM) presented a free 30 minute webinar, "Improve your International Student Recruitment with a Digital Marketing Assessment," on Thursday, November 13th, at 1:30 pm Eastern.

This webinar was a results-focused look into international student recruitment, providing step-by-step solutions for understanding participants’ present marketing efforts and help them see how to implement improvements. Since achieving digital marketing success requires a comprehensive strategy, an effective assessment evaluates the web ecosystem, analytics, search engine optimization, content, social media, paid search and mobile initiatives.

We’ve shown the important considerations and best practices for creating an international digital marketing assessment, including:

• Defining campaign's goals
• Benchmarking present recruitment results
• Establishing Google Analytics setup
• Planning globally and targeting locally for SEO
• Prioritizing content that drives conversions
• Understanding and improving PPC, social media and mobile marketing

By viewing the webinar you will learn how to establish evidence-based international marketing initiatives that will help you achieve your school's recruitment goals while maximizing return on investment.