---
title: Lead Generation Assessment | Higher Education Marketing
---

![hem15-logo-enr-2](https://landing.higher-education-marketing.com/hubfs/hem15-logo-enr-2.svg "hem15-logo-enr-2")

[LEARN MORE](https://landing.higher-education-marketing.com/lead-generation-assessment#form-container)

![hem15-logo-enr-2](https://landing.higher-education-marketing.com/hubfs/hem15-logo-enr-2.svg "hem15-logo-enr-2")

[LEARN MORE](https://landing.higher-education-marketing.com/lead-generation-assessment#form-container)

#### Everything you need to Convert More Students Online

 

# Lead Generation Self-Assessment Checklist

#### Are you effectively reaching your student recruitment goals?

![iStock-964871230](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-964871230.jpg?width=400&height=267&name=iStock-964871230.jpg "iStock-964871230")

![iStock-964871230](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-964871230.jpg?width=500&height=333&name=iStock-964871230.jpg "iStock-964871230")

 

Lead generation for student recruitment encompasses all the strategic initiatives that are used to attract prospects and track their path to application and enrolment. Ensuring a consistently strong brand identity throughout your web presence with a marketing mix that cost-effectively achieves your higher education institution's goals requires a coordinated and comprehensive vision and implementation plan.

TTake this self-assessment to find out how well you are performing, while identifying areas for lead generation improvement, including:

- » Defining and measuring lead quality and goals
- » Connecting campaigns with calls to action and landing pages
- » Content, PPC, SEO and Social Media evaluation
- » Lead conversion tracking, analytics and evaluation

#### **Complete this checklist now to see how you measure up!**

![](https://landing.higher-education-marketing.com/hubfs/HEM%20LPs/lead-generation-checklist.jpg)

![](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_free_assess_LP-1.png?height=100&name=HEM_icon_free_assess_LP-1.png)

# Fill out the form to learn more!

 

![JCU_circle_logo_2](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/Free%20Online%20Assessment/JCU_circle_logo_2.png?width=204&name=JCU_circle_logo_2.png "JCU_circle_logo_2")

BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

![HEM_icon_DM](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_DM.png?width=100&height=100&name=HEM_icon_DM.png "HEM_icon_DM")

#### Digital marketing

![HEM_icon_mautic](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_mautic.png?width=100&height=100&name=HEM_icon_mautic.png "HEM_icon_mautic")

#### Mautic CRM

![HEM_icon_SP-1](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_SP-1.png?width=100&height=100&name=HEM_icon_SP-1.png "HEM_icon_SP-1")

#### Student Portal

![HEM_icon_consult](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_consult.png?width=100&height=100&name=HEM_icon_consult.png "HEM_icon_consult")

#### Consulting

[![ggp](https://landing.higher-education-marketing.com/hs-fs/hubfs/ggp.png?width=100&height=95&name=ggp.png "ggp")](https://www.google.com/partners/agency?id=2775016484)

![baap-guidelines-badge-en](https://landing.higher-education-marketing.com/hs-fs/hubfs/baap-guidelines-badge-en.png?width=191&height=70&name=baap-guidelines-badge-en.png "baap-guidelines-badge-en")

![HubSpot-certified-partner-3](https://landing.higher-education-marketing.com/hs-fs/hubfs/HubSpot-certified-partner-3.png?width=144&height=70&name=HubSpot-certified-partner-3.png "HubSpot-certified-partner-3")

![fb-partners](https://landing.higher-education-marketing.com/hs-fs/hubfs/fb-partners.png?width=150&height=72&name=fb-partners.png "fb-partners")

 

[Privacy Policy](https://www.higher-education-marketing.com/privacy-policy) | [Data Protection Policy](https://www.higher-education-marketing.com/data-protection-policy)

© Higher Education Marketing Inc.