Lead generation for student recruitment encompasses all the strategic initiatives that are used to attract prospects and track their path to application and enrolment. Ensuring a consistently strong brand identity throughout your web presence with a marketing mix that cost-effectively achieves your higher education institution's goals requires a coordinated and comprehensive vision and implementation plan.

TTake this self-assessment to find out how well you are performing, while identifying areas for lead generation improvement, including:

• » Defining and measuring lead quality and goals
• » Connecting campaigns with calls to action and landing pages
• » Content, PPC, SEO and Social Media evaluation
• » Lead conversion tracking, analytics and evaluation

Complete this checklist now to see how you measure up!