HEM Webinar Series:

This webinar was held on Thursday, September 18, 2025, @ 1:00 p.m. EDT.

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If you missed the live session, you can still catch up. The full recording and slides are now available on demand.

Why Watch

Search isn’t what it used to be. AI-generated answers, zero-click results, and voice queries are changing how prospects discover programs. This session shows education marketers exactly how to pivot—combining classic SEO with GEO (Generative Engine Optimization) to stay discoverable in AI-driven search experiences.

What You'll Learn:

✔ AI’s impact on search: SGE, AI answer engines, and zero-click trends, what changes for educational institutions. 
✔ Voice & conversational search: How to structure content for spoken and natural-language queries. 
✔ E-E-A-T in the AI era: Signals that help your pages get cited (and trusted) by AI and search.  
✔ Content operations: A practical workflow using tools like ChatGPT (responsibly) without losing quality. 
✔ GEO + SEO playbook: Featured snippets, FAQ schema, program page updates, and winning “must-click” assets. 
✔ Measurement: What to track when clicks drop but discovery shifts to AI answers.

Who Should Attend

✔ TMarketing & communications teams at colleges/universities, K-12 schools, language schools
✔ Enrollment & program marketing leads 
✔ Web/SEO managers and content strategists 

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