---
title: AI-Driven Search & SEO Evolution
description: Discover 2025’s top social media trends for education marketing. Learn winning tactics to boost engagement, visibility, and student recruitment.
---

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#### Everything you need to Convert More Students Online

 

# AI-Driven Search & SEO Evolution

*How AI is reshaping search—and how higher-ed marketing teams can win the next wave of visibility.*

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## HEM Webinar Series:

## This webinar was held on Thursday, September 18, 2025, @ 1:00 p.m. EDT.

Watch On-Demand

If you missed the live session, you can still catch up. The full recording and slides are now available on demand.

Why Watch

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Search isn’t what it used to be. AI-generated answers, zero-click results, and voice queries are changing how prospects discover programs. This session shows education marketers exactly how to pivot—combining classic SEO with GEO (Generative Engine Optimization) to stay discoverable in AI-driven search experiences.

What You'll Learn:

✔ AI’s impact on search: SGE, AI answer engines, and zero-click trends, what changes for educational institutions.   
✔ Voice & conversational search: How to structure content for spoken and natural-language queries.   
✔ E-E-A-T in the AI era: Signals that help your pages get cited (and trusted) by AI and search.    
✔ Content operations: A practical workflow using tools like ChatGPT (responsibly) without losing quality.   
✔ GEO + SEO playbook: Featured snippets, FAQ schema, program page updates, and winning “must-click” assets.   
✔ Measurement: What to track when clicks drop but discovery shifts to AI answers.

Who Should Attend

✔ TMarketing & communications teams at colleges/universities, K-12 schools, language schools   
✔ Enrollment & program marketing leads   
✔ Web/SEO managers and content strategists 

 

## Access the Resources

Fill out the form to get instant access to the webinar recording and slides.

 

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# Access the Resources

 

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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