---
title: "Webinar - March 2022 NA 1: Critical KPIs to Measure School's DM Success"
description: Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel.  
image: https://landing.higher-education-marketing.com/hubfs/HEM_logo_eng.jpg
---

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#### Everything you need to Convert More Students Online

 

# Critical KPIs to Measure your School's Digital Marketing Success

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## HEM Webinar Series:

## This session took place on Thursday, March 24th @ 1:00 pm EDT

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Taking you through each stage of the enrollment journey, this webinar will walk you through what metrics schools should be evaluating at every point in the enrollment funnel.

From initial inquiries to bookings, and right up to enrollment, participants will learn how to make the most of the insights their digital marketing initiatives generate and use them to identify actionable strategies through the various funnel stages.

You'll learn how to identify critical KPIs in: 

**»** Google Analytics  
**»** Google Search Console  
**»** Social Media Analytics (Facebook, LinkedIn, Instagram)  
**»** Paid Advertising Platforms (Google Ads, Facebook Ads)  
**»** CRM and Marketing Automation Reporting

This is the time of year to set those goals and we'll show you exactly how to do it in a hands-on way.

**Do you want to learn more about Digital Marketing KPIs that matter to your school? Then fill out the form to get access to the recording!**

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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