HEM Webinar Series:

This webinar was held on Thursday, November 21, 2024 @ 1:00 p.m. EST

Join our upcoming webinar, Engage and Enroll: Using Video Ads for Student Recruitment Success, to dive into the evolving world of video advertising and learn how to leverage it to enhance engagement and boost enrollment. This comprehensive session covers the essential components of video ads for education, focusing on the unique impact of User-Generated Content (UGC) to build trust, foster community, and improve conversion rates.

This webinar will cover how to:

• Video Ads in Today’s Landscape: Explore why video content dominates engagement and how UGC aligns with Gen Z’s preference for authentic, relatable content.

• Effective Video Ad Formats: Learn about the best-performing types of video ads, including UGC, hype promos, and alumni interviews, to elevate your school’s brand.

• The Psychology of UGC: Understand why UGC’s emotional appeal, FOMO, and social proof make it so effective for recruitment.

• Overcoming UGC Challenges: Get practical solutions for handling privacy concerns, sourcing content, and managing brand consistency.

• Maximizing ROI: Discover platform-specific strategies.

Perfect for education marketers and admissions teams, this webinar will equip you with strategies to engage prospective students and drive applications through impactful video content.

Fill out the form to access the webinar recording and download the slides!