Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. However, to get the best results, you will want to ensure that you set up this tool correctly and with the right intent to collect the data you need. In this webinar, you will learn how to set up your school’s Google Analytics 4 to deliver important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Our upcoming webinar on Google Analytics 4: A Quick Start Guide will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and goals, and how to read standard GA4 reports — all with a view to helping you see how critical this to have in your school’s marketing toolkit.
» Where your website visitors are coming from
» The power behind the data and why GA4 is so valuable to schools
» How to read GA4 standard reports
» Setting conversion events and filters that align with your objectives
This timely webinar, presented by Philippe Taza, CEO of HEM, and Alexander Nachaj, Director of Paid Ads & Analytics, will provide a thorough overview of everything you need to know to get started with Google Analytics 4.
Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for: