---
title: August Webinar - Google Analytics is Migrating to GA4. What You Need To Know To Prepare
description: Critical changes are coming from Google that will impact your current web analytics set up, reporting, and ultimately your school’s business outcomes
image: https://landing.higher-education-marketing.com/hubfs/HEM_logo_eng.jpg
---

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#### Everything you need to Convert More Students Online

 

# Google Analytics  Migration to GA4. What You Need To Know To Prepare

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## HEM Webinar Series:

## This webinar was held on Thursday, August 25, 2022 @ 1:00 pm EDT

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Critical changes are coming from Google that will impact your current web analytics set up, reporting, and ultimately your school’s business outcomes. Effective July 1, 2023, Google is sunsetting Google Analytics (aka Universal Analytics).

There’s no escaping the fact that GA is going away and will be replaced with **GA4 less than 12 months from now**. It’s time to get ready!

This timely webinar, presented by Philippe Taza, CEO of HEM and Alexander Nachaj, Director of Analytics, will provide a thorough overview of what changes you can expect, what they’ll mean to any school currently using Google Analytics (UA), and why it’s important to begin your migration to GA4 as soon as possible. 

We’ll walk you through what you need to know to prepare for a smooth transition for this significant change and highlight the enhancements that come along with GA4:

**»** New at-a-glance reports for traffic acquisition, user demographics, and user engagement with your top performing content  
**»** New event-based conversion tracking that replaces the previous goals-based reporting  
**»** A look into the future-friendly and multi-channel focused analytics capabilities that provide a holistic understanding of your campaign success

 

## **Fill out the form and register to get the video and presentation!**

# Get access to the recording

 

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

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