Critical changes are coming from Google that will impact your current web analytics set up, reporting, and ultimately your school’s business outcomes. Effective July 1, 2023, Google is sunsetting Google Analytics (aka Universal Analytics).
There’s no escaping the fact that GA is going away and will be replaced with GA4 less than 12 months from now. It’s time to get ready!
This timely webinar, presented by Philippe Taza, CEO of HEM and Alexander Nachaj, Director of Analytics, will provide a thorough overview of what changes you can expect, what they’ll mean to any school currently using Google Analytics (UA), and why it’s important to begin your migration to GA4 as soon as possible.
We’ll walk you through what you need to know to prepare for a smooth transition for this significant change and highlight the enhancements that come along with GA4:
» New at-a-glance reports for traffic acquisition, user demographics, and user engagement with your top performing content
» New event-based conversion tracking that replaces the previous goals-based reporting
» A look into the future-friendly and multi-channel focused analytics capabilities that provide a holistic understanding of your campaign success
Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for: