---
title: "January Webinar - Landing Pages in Paid Ads: Best Practices for Student Recruitment Success"
description: Unlock the secrets to powerful student recruitment! Join our webinar on Jan 25th as experts delve into landing page best practices for paid ads success. Don't miss out!
image: https://landing.higher-education-marketing.com/hubfs/HEM_logo_eng.jpg
---

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#### Everything you need to Convert More Students Online

 

# Landing Pages in Paid Ads: Best Practices for Student Recruitment Success

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## HEM Webinar Series:

## This webinar was held on Thursday, January 25, 2024 @ 1:00 p.m. EST

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Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key for its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—making sure that every dollar you spend on ads works towards your recruitment efforts.  

In this year’s first webinar, Alexander Nachaj, HEM's Director of Paid Ads & Analytics, shares how your school can set up a high performing landing page to bolster your ad campaign. He goes over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how you can set up your landing pages to guide prospects towards key actions that push them deeper in the admissions funnel and closer towards enrollment.

 

## **Fill out the form to gain access to the recording and slides!**

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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