HEM Webinar Series:

This webinar was held on Thursday, June 15, 2023 @ 1:00 pm EDT

The countdown is on! On July 1, 2023, Google Analytics will be switching to its new system called Google Analytics 4.  Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help. 

We will show you the insights and influence that a robust “GA4” setup can add to your school’s digital marketing.

This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School,  will explain what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself.  Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.  

This will allow you to make data-driven decisions in digital marketing, reach more leads, and enroll more students. You'll learn:

» Pros and Cons to using Google's automated "Setup Assistant"
» Benefits of setting up GA4 Events to your website and your school's marketing objectives
» How to use  GA4 to understand which sources led website visitors to fill out your web forms
» Attribution models - why do you care?

Setting up GA4 the right way today will collect data that can inform smart marketing decisions for years to come. Join HEM’s CEO, Philippe Taza, as he shows you the big benefits in store for your school with the proper setup of GA4.

Fill out the form to get access to the recording and slides!