HEM Webinar Series:

This webinar was held on Wednesday, May 11. 2022 @ 1:00 pm EDT

You’ve launched your ads on search platforms like Google and they are set to achieve your objective of generating leads. Now what? How often should you check their performance? What metrics are most relevant? How do you know if it’s performing at its best? And when should you change something?

This webinar will answer those questions and more as we define the most relevant Google Ads metrics and then bring in HEM’s resident Google Ads expert to spend the balance of our session taking your questions and discussing how best to measure and optimize active campaigns.

You'll learn how to effectively:

» Identify KPI’s you need to track your ad campaigns
» Assess the performance of your school’s ad placement and landing page
» Ensure your measurement tracking is set up correctly
» Understand what the types of results/metrics you should be looking for
» Determine lead quality vs. quantity
» Optimize: How and when to make changes to influence results

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