HEM Webinar Series:

This webinar was held on Thursday, August 22, 2024 @ 1:00 p.m. ET

Join us for an insightful webinar where we delve into the latest changes in Google's search algorithms, the evolving landscape of rich results, and effective strategies to maintain and enhance your institution's online visibility. This webinar is designed for education marketers who want to stay ahead in the competitive digital landscape.

What you will learn:

• Understanding SERPs: Gain a comprehensive understanding of Search Engine Results Pages (SERPs). Learn why appearing prominently in SERPs is crucial for attracting prospective students and engaging stakeholders.
• Overview of Recent Changes: Explore the latest updates to Google’s SERP features. Understand how these changes enhance user experience and search relevance, and how to optimize your content to take advantage of these features.
• The Role of AI in SERPs: Discover how AI, particularly through Google’s custom Gemini model, is revolutionizing search by delivering AI-generated overviews and more nuanced search results. Learn how AI can provide personalized and relevant content, improving visibility and engagement for educational institutions.
• Maximizing Semantic Value & Schema Markup: Understand the importance of schema markup in enhancing search visibility. Learn best practices for implementing schema markup to achieve rich results. 

Who should attend: This webinar is ideal for education marketers, digital marketing professionals, content strategists, and anyone involved in enhancing the online presence of educational institutions!

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