---
title: "February Webinar - Next Gen Lead Gen for Schools: Digital Ad Strategies for 2023"
description: Join us as we explore the art of lead generation for schools, revealing best practices and little-known opportunities for generating (and converting) leads in 2023.
image: https://landing.higher-education-marketing.com/hubfs/HEM_logo_eng.jpg
---

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#### Everything you need to Convert More Students Online

 

# Next Gen Lead Gen for Schools: Digital Ad Strategies for 2023

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## This webinar was held on Thursday, February 23, 2023 @ 1:00 p.m. ET

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Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways. 

In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark? 

In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.

Diving into Google, Facebook, Instagram, LinkedIn and TikTok. This fast-paced briefing will cover topics like:

- How student enrolment journeys have changed. 
- The role different digital platforms play in awareness, consideration and conversion.
- The latest trends in multichannel advertising (and why you need to know them).
- How to choose your media mix for optimal results.
- Tips and tricks to get more out of your advertising strategy in 2023.

## **Fill out the form to watch the replay!**

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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