This webinar was held on Thursday, February 23, 2023 @ 1:00 p.m. ET

Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways. 

In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark? 

In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.

Diving into Google, Facebook, Instagram, LinkedIn and TikTok. This fast-paced briefing will cover topics like:

• How student enrolment journeys have changed. 
• The role different digital platforms play in awareness, consideration and conversion.
• The latest trends in multichannel advertising (and why you need to know them).
• How to choose your media mix for optimal results.
• Tips and tricks to get more out of your advertising strategy in 2023.

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