---
title: "Paid Search vs. Paid Social: Why You Should Combine"
description: Discover 2025’s top social media trends for education marketing. Learn winning tactics to boost engagement, visibility, and student recruitment.
---

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#### Everything you need to Convert More Students Online

 

# Watch the Webinar On-Demand Paid Search vs. Paid Social: Why You Should Combine

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## HEM Webinar Series:

## Originally broadcast Thursday, July 24, 2025, @ 1:00 p.m. EDT.

![HEM_webinar_graphic_2021_new](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM_webinar_graphic_2021_new.png?width=175&name=HEM_webinar_graphic_2021_new.png)The debate is over—Paid Search and Paid Social aren’t competitors, they’re collaborators. In this on-demand webinar, HEM shows you why an integrated approach delivers better student recruitment results and exactly how to implement it.

From funnel-based strategies to ROI tracking and Gen Z trends, you’ll walk away with actionable ideas to elevate your campaigns.

What You'll Learn:

✔ Why students use both search and social platforms—and why you can’t afford to ignore either   
✔ How to align Paid Search to capture intent and Paid Social to create demand   
✔ Proven funnel-based strategies that build awareness, drive inquiries, and convert students   
✔ Examples of cross-channel campaigns and how to replicate their success   
✔ How to track your ROI beyond clicks—right through to enrollments   
✔ Common pitfalls in higher ed paid media campaigns (and how to avoid them)

Watch the Webinar & Download the Slides

Fill out the form to instantly access:

This session will show you:

✔ The full webinar recording   
✔ The presentation slides 

It’s never too late to optimize your campaigns for better outcomes. Watch now and learn how.

 

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

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