HEM Webinar Series:

Originally broadcast Thursday, July 24, 2025, @ 1:00 p.m. EDT.

The debate is over—Paid Search and Paid Social aren’t competitors, they’re collaborators. In this on-demand webinar, HEM shows you why an integrated approach delivers better student recruitment results and exactly how to implement it.

From funnel-based strategies to ROI tracking and Gen Z trends, you’ll walk away with actionable ideas to elevate your campaigns.

What You'll Learn:

✔ Why students use both search and social platforms—and why you can’t afford to ignore either 
✔ How to align Paid Search to capture intent and Paid Social to create demand 
✔ Proven funnel-based strategies that build awareness, drive inquiries, and convert students 
✔ Examples of cross-channel campaigns and how to replicate their success 
✔ How to track your ROI beyond clicks—right through to enrollments 
✔ Common pitfalls in higher ed paid media campaigns (and how to avoid them)

Watch the Webinar & Download the Slides

Fill out the form to instantly access:

This session will show you:

✔ The full webinar recording
✔ The presentation slides 

It’s never too late to optimize your campaigns for better outcomes. Watch now and learn how.