This webinar will be held on Thursday, November 17, 2022 @ 1:00 pm ET

What is really driving your marketing results and where you should invest time, effort and resources to improve performance? To effectively track, measure and optimize your marketing results, you need to do more than track and measure typical KPIs - you need to understand how your potential students interact with each of your digital channels and touchpoints on the path to conversion. And that means using the advanced attribution functions of Google Analytics 4 and your CRM.

Through “conversion tracking” in GA4 and your CRM, you can track and measure the impact of each of your digital marketing efforts, including paid advertising, social media, emails, website content and your CRM to determine how each touchpoint contributes to successfully converting leads throughout the enrollment journey. 

Led by Higher Education Marketing's CEO Philippe Taza, this session will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment. 

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