HEM Webinar Series:

This webinar was held on Thursday, February 27, 2025 @ 1:00 p.m. EST, now available on demand.

The future of search is changing—Is your school ready?

AI-driven search engines like Google’s Gemini and ChatGPT are transforming how students discover educational opportunities. Traditional SEO alone is no longer enough—Generative Engine Optimization (GEO) is now essential for ensuring visibility in AI-generated responses.

In this exclusive webinar, we explored:

✅ The Current State of SEO in Education Marketing
✅ What Generative Engine Optimization (GEO) is and why it matters
✅ Strategies to Balance SEO and GEO
✅ Tools and Trends to Watch

Stay ahead in the AI-driven search era.

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