---
title: "SEO vs. GEO: Mastering the Future of Search in Education Marketing"
description: Discover how to boost enrollments with video ads—explore top formats, leverage UGC, tackle challenges, and maximize ROI for student recruitment.
---

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#### Everything you need to Convert More Students Online

 

# SEO vs. GEO: Mastering the Future of Search in Education Marketing

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## HEM Webinar Series:

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## This webinar was held on Thursday, February 27, 2025 @ 1:00 p.m. EST, now available on demand.

 

The future of search is changing—Is your school ready?

AI-driven search engines like Google’s Gemini and ChatGPT are transforming how students discover educational opportunities. Traditional SEO alone is no longer enough—Generative Engine Optimization (GEO) is now essential for ensuring visibility in AI-generated responses.

In this exclusive webinar, we explored:

✅ The Current State of SEO in Education Marketing  
✅ What Generative Engine Optimization (GEO) is and why it matters  
✅ Strategies to Balance SEO and GEO  
✅ Tools and Trends to Watch

Stay ahead in the AI-driven search era.

 

### **Watch the Webinar & Download the Slides**

Fill out the form to access the full webinar recording and presentation slides.

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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