HEM Webinar Series:

This session took place on Thursday, April 21, 2022 @ 1:00 pm EDT

How well does your school make use of social media's lead-generating capabilities? What social media channel is the best option for your school to use? What social media goals should be in place? Not only does social media enable you to showcase your school to an interested audience, you can also directly connect with prospects and guide them along the enrollment funnel towards conversion.

From the awareness stage right up to enrollment, this 40-minute webinar walks through each stage of the student's journey and shows schools how to craft a social media strategy that effectively generates inquiries and applications. Topics covered include:

» Social media strategy 101
» How to create compelling social media content
» Engaging your prospects on social media
» Social media advertising
» Measuring your social media success

Whether you are looking to improve your social media visibility, increase conversions, or just better engage with your online community, this webinar can help your school make the most of social media.

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