HEM Webinar Series:

This webinar was held on Thursday, September 19, 2024 @ 1:00 p.m. EST

Explore an in-depth webinar focused on the latest trends and best practices in Pay-Per-Click (PPC) advertising within the education sector. As digital advertising continues to evolve, staying updated on effective strategies is crucial for education marketers. This session will cover everything from current search-engine-based PPC advertising trends to advanced targeting techniques, and how to leverage analytics for campaign optimization. Perfect for marketing professionals looking to enhance their institution's online presence and drive student engagement through targeted advertising.

What you will learn:

• Current PPC Trends: Understand the latest developments in PPC advertising and how they apply specifically to the education sector.

• Targeting and Optimizing PPC Campaigns: Learn how to select and target the most relevant keywords and optimize ad content to maximize visibility and engagement.

• Analytics and Campaign Adjustments: Discover how to use PPC analytics to measure success, adjust campaigns for better performance, and achieve your marketing goals.

Fill out the form below to access the webinar recording and download the slides!