HEM Webinar Series:

Originally broadcast Thursday, August 21, 2025, @ 1:00 p.m. EDT.

Today’s prospective students want more than polished marketing—they want real stories, relatable voices, and authentic experiences. In this webinar, HEM will show you how to harness the power of user-generated content (UGC) and authentic storytelling to create deeper engagement, build trust, and drive student recruitment.

You’ll discover proven methods to source, curate, and integrate UGC into your school’s social media strategy—both organically and in paid campaigns—while keeping workflows simple and results measurable.

What You'll Learn:

✔ Why authenticity consistently outperforms highly polished, brand-centric content
✔ How to source and encourage high-impact UGC from students, grads, and faculty
✔ The essentials of legally managing and repurposing UGC
✔ Ways to blend authentic content into both organic social media and paid ads
✔ How podcasts can deepen long-form engagement and build trust
✔ Key metrics to track—from impressions and engagement to inquiries and enrollments

Why Attend:

Students trust other students, and they expect genuine content. Schools that understand and leverage this reality enjoy stronger engagement, higher conversion rates, and more impactful campaigns.

This session will show you:

✔ How to identify the voices and stories that resonate most with your audience
✔ How to create scalable workflows for UGC without overburdening your team
✔ Best practices for combining UGC with other content formats to maximize reach and ROI

Watch the Webinar & Download the Slides

Fill out the form to register for the live session and receive the complete slide deck afterwards.

Don’t miss your chance to learn how authentic voices and real stories can elevate your school’s online presence and recruitment results.