--- title: "Unlocking the Power of Authenticity: Best Practices for Using UGC and Authentic Content in Your School’s Social Media" description: Discover 2025’s top social media trends for education marketing. Learn winning tactics to boost engagement, visibility, and student recruitment. --- ![hem15-logo-enr-2](https://landing.higher-education-marketing.com/hubfs/hem15-logo-enr-2.svg "hem15-logo-enr-2") ![hem15-logo-enr-2](https://landing.higher-education-marketing.com/hubfs/hem15-logo-enr-2.svg "hem15-logo-enr-2") [LEARN MORE](https://landing.higher-education-marketing.com/na-unlocking-the-power-of-authenticity-best-practices-for-using-ugc-and-authentic-content-in-your-schools-social-media-1#form-container) #### Everything you need to Convert More Students Online   # Watch the Webinar On-Demand: Unlocking the Power of Authenticity: Best Practices for Using UGC and Authentic Content in Your School’s Social Media ![Frame 43](https://landing.higher-education-marketing.com/hs-fs/hubfs/Webinars%20HEM%20MKTG/August%202025/Frame%2043.jpg?width=550&height=320&name=Frame%2043.jpg "Frame 43")   ## HEM Webinar Series: ## Originally broadcast Thursday, August 21, 2025, @ 1:00 p.m. EDT. ![HEM_webinar_graphic_2021_new](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM_webinar_graphic_2021_new.png?width=175&name=HEM_webinar_graphic_2021_new.png)Today’s prospective students want more than polished marketing—they want real stories, relatable voices, and authentic experiences. In this webinar, HEM will show you how to harness the power of user-generated content (UGC) and authentic storytelling to create deeper engagement, build trust, and drive student recruitment. You’ll discover proven methods to source, curate, and integrate UGC into your school’s social media strategy—both organically and in paid campaigns—while keeping workflows simple and results measurable. What You'll Learn: ✔ Why authenticity consistently outperforms highly polished, brand-centric content ✔ How to source and encourage high-impact UGC from students, grads, and faculty ✔ The essentials of legally managing and repurposing UGC ✔ Ways to blend authentic content into both organic social media and paid ads ✔ How podcasts can deepen long-form engagement and build trust ✔ Key metrics to track—from impressions and engagement to inquiries and enrollments Why Attend: Students trust other students, and they expect genuine content. Schools that understand and leverage this reality enjoy stronger engagement, higher conversion rates, and more impactful campaigns. This session will show you: ✔ How to identify the voices and stories that resonate most with your audience ✔ How to create scalable workflows for UGC without overburdening your team ✔ Best practices for combining UGC with other content formats to maximize reach and ROI Watch the Webinar & Download the Slides Fill out the form to register for the live session and receive the complete slide deck afterwards. Don’t miss your chance to learn how authentic voices and real stories can elevate your school’s online presence and recruitment results.    ![](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/HEM_icon_free_assess_LP-1.png?width=77&height=70&name=HEM_icon_free_assess_LP-1.png) # Get instant access!   ![JCU_circle_logo_2](https://landing.higher-education-marketing.com/hs-fs/hubfs/HEM%20LPs/Free%20Online%20Assessment/JCU_circle_logo_2.png?width=204&name=JCU_circle_logo_2.png "JCU_circle_logo_2") BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY *"..extremely professional, they have gone out of their way to help us solve problems.."* Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. 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