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title: Social Media Through the Enrollment Journey Webinar | Higher Education Marketing
---

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#### Everything you need to Convert More Students Online

 

# Social Media Through the Enrollment Journey

#### This webinar took place on Thursday, December 10 at 1:00 pm Eastern time.

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Does your school make use of social media's lead generating capabilities? Not only does social media enable you to showcase your school to a captive audience—you can also use your channels to directly connect with prospects and funnel them towards conversion.

From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications. The topics covered include: 

- Social media strategy basics
- Creating social media content
- Engaging your prospects on social media
- Social media advertising
- Measuring your social media success
- And more!

Whether you are looking to improve your social media visibility, increase conversions or just better engage with your online community, this webinar can help your school make the most of social media.

**Interested in maximizing your social channels for lead generation?**

**Fill out the form to view the recording!**

 

 

 

 

 

 

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

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