Online marketing has become essential for colleges and universities to reach prospective students, and while effective SEO is important for being found on search engines, Pay-Per-Click (PPC) advertising is a must for maximum visibility. PPC marketing can provide quick returns from efficient investments, delivering finely crafted messages to highly targeted prospects, but it requires strategic implementation to achieve your goals.

Take this self-assessment to find out how well you are performing, while identifying areas for PPC improvement, including:

  • Set-up
  • Daily/Weekly/Monthly Initiatives
  • Tracking and Analytics

Fill out our handy PPC checklist today to make sure you're running the best campaign possible!