Higher Education Marketing (HEM) presented a free 30 minute webinar, "Student Recruitment for the Mobile Generation," on Thursday, October 9th, at 1:30 pm Eastern.

The webinar examined the changing web preferences of today's current and prospective students, specifically the rapidly growing popularity of mobile web browsing. Managing the transition to a mobile-first philosophy requires understanding. Which website elements do you prioritize? How do you create an appealing design and navigation? How do you develop an efficient implementation plan?

The webinar explored these questions:

• Why do we need to embrace mobile recruitment marketing?

• How do we create design, content and functionality for mobile recruitment?

• What is SEO for mobile recruitment?

• How do mobile searchers behave differently?

• How is mobile PPC different?

• How is social media marketing on mobile different?

• What analytics do we use for mobile marketing?

• How do we analyze social media on mobile?

By viewing the video, you will learn how to develop an overarching mobile marketing strategy for your college or university, understand the unique aspects of mobile search behaviour, mobile SEO and PPC best practices, and receive tips for social media campaigns and analytics tracking.