--- title: Unlock Your Institution's Social Media Potential with Our Free Assessment description: Unlock your institution's social media potential with our free assessment. Evaluate your social media efforts, discover areas for improvement, and gain personalized strategies to enhance your online presence. Download our self-assessment checklist now! --- [Skip to main content](https://landing.higher-education-marketing.com/unlock-your-institutions-social-media-potential-with-our-free-assessment#main) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) ![Group 2474@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202474@2x.png?width=264&height=64&name=Group%202474@2x.png) Open main navigation Close main navigation # Unlock Your Institution's Social Media Potential with Our Free Assessment *Are your social media efforts meeting your school's recruitment goals?* ### Fill the Form Today! ## Personalized Strategies to Elevate Your Online Presence To reach today's students it's necessary to have a strong presence on social media. Effective social media initiatives can greatly expand your institution's visibility, respond to your audience's needs, and cost-effectively promote your brand. But how do you measure how effective your efforts are? Take our social media self-assessment to discover how well your organization is meeting its marketing objectives while identifying areas for improvement. This assessment will look at:  - How well your social media initiatives meet your overall marketing goals - How effectively your organization leverages content, engagement and tracking for maximum engagement - Simple adjustments you can make for meaningful results! Interested in maximizing your social media channels for lead generation?.   [**Fill out the form to download our checklist!**](https://landing.higher-education-marketing.com/unlock-your-institutions-social-media-potential-with-our-free-assessment#hs_cos_wrapper_body_dnd_area-module-1) ![iStock-1210054704@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1210054704@2x.png?width=820&height=618&name=iStock-1210054704@2x.png) ##### 15+ years of proven campaign success ![iStock-1197640540@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1197640540@2x.png?width=820&height=618&name=iStock-1197640540@2x.png) ##### Leveraging the best of AI and human talent for top results ![iStock-1201412064@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1201412064@2x.png?width=820&height=618&name=iStock-1201412064@2x.png) ##### Data-driven strategies to maximize your ROI ## Platforms we manage ![Group 2572@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202572@2x.png?width=264&height=398&name=Group%202572@2x.png) ![iStock-1313422698@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/iStock-1313422698@2x.png?width=1426&height=1052&name=iStock-1313422698@2x.png) ## Some of the institutions that rely on us ![Rectangle 943@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x.png?width=264&height=99&name=Rectangle%20943@2x.png) ![Rectangle 943@2x-1](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-1.png?width=264&height=99&name=Rectangle%20943@2x-1.png) ![Rectangle 943@2x-2](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-2.png?width=264&height=99&name=Rectangle%20943@2x-2.png) ![Rectangle 943@2x-3](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-3.png?width=264&height=99&name=Rectangle%20943@2x-3.png) ![Rectangle 943@2x-4](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-4.png?width=264&height=99&name=Rectangle%20943@2x-4.png) ![Rectangle 943@2x-Feb-08-2024-04-22-23-3767-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-22-23-3767-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-22-23-3767-PM.png) ![Rectangle 943@2x-Feb-08-2024-04-22-51-9744-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-22-51-9744-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-22-51-9744-PM.png) ![Rectangle 943@2x-Feb-08-2024-04-23-14-6780-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-23-14-6780-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-23-14-6780-PM.png) ![Rectangle 943@2x-Feb-08-2024-04-23-36-5756-PM](https://landing.higher-education-marketing.com/hs-fs/hubfs/Rectangle%20943@2x-Feb-08-2024-04-23-36-5756-PM.png?width=264&height=99&name=Rectangle%20943@2x-Feb-08-2024-04-23-36-5756-PM.png) ## Testimonials #### Mark Hatton ###### DIRECTOR OF ADMISSIONS AND MARKETING ###### Webster University Geneva HEM is arguably, the world leader in digital marketing for education and we are pleased to work with them to achieve our goals #### Patrick Golding ###### DIRECTOR OF ADMISSIONS ###### Cumberland College Working with HEM ensures that we maximize the benefits of our digital investments and reach our targeted audiences with impactful messages on search engines and social media. #### Sung Chu ###### DIRECTOR OF ENROLLMENT MANAGEMENT ###### Randolph-Macon Academy HEM’s ability to take media collateral and transform the message into a visibly appealing package is of high standard. However, what makes HEM truly stand out is their ability to make sure messages reach key audiences. ![baap-guidelines-badge-en.png@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/baap-guidelines-badge-en.png@2x.png?width=390&height=142&name=baap-guidelines-badge-en.png@2x.png) [![Group 2421@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202421@2x.png?width=276&height=162&name=Group%202421@2x.png)](https://www.google.com/partners/agency?id=2775016484) ![hubsport-partner2.png@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/hubsport-partner2.png@2x.png?width=236&height=110&name=hubsport-partner2.png@2x.png) ![Group 2438@2x](https://landing.higher-education-marketing.com/hs-fs/hubfs/Group%202438@2x.png?width=133&height=54&name=Group%202438@2x.png) ## Discover Everything You Need to Convert More Students Online [FILL OUT THE FORM TO RECEIVE MORE INFORMATION](https://landing.higher-education-marketing.com/unlock-your-institutions-social-media-potential-with-our-free-assessment#hs_cos_wrapper_body_dnd_area-module-1) ©2026  HEM All rights reserved