HEM Webinar Series:

This webinar was held on Thursday, April 30, 2026, @ 1:00 p.m. EDT.

Paid advertising can support every stage of recruitment, but only when the strategy matches the student journey. Access the webinar recording and slides to learn how to use paid media more intentionally, from awareness campaigns to enrollment-focused conversion efforts.

In this webinar, Higher Education Marketing explores how educational institutions can build smarter paid ad strategies by understanding what each campaign should accomplish at each stage of the student journey.

Rather than expecting one campaign to do it all, this session shows how to think about paid media as a connected system that supports movement from interest to inquiry to enrollment.

What You’ll Learn 

Watch the webinar to learn:

• Which paid channels and campaign types work best at different stages of the student journey
• How to align ad goals with recruitment goals
• How messaging should shift as prospects move closer to enrollment
• What schools can do to build more effective, full-funnel paid media strategies