HEM Webinar Series:
This webinar was held on Thursday, December 18, 2025, @ 1:00 p.m. EDT.
This session, originally held on Thursday, December 18, 2025, explored how to utilise GA4 in a manner that supports informed decision-making across recruitment, marketing, and enrollment management.
GA4 has reshaped how institutions track digital performance. For many teams, the transition has presented new challenges, including complex dashboards, unfamiliar metrics, and difficulties connecting data to actual recruitment outcomes.
The webinar offers a practical breakdown of how to make GA4 clearer and actionable in your day-to-day work. No theory, no unnecessary complexity, just steps you can apply right away.
Key Takeaways
During the session, we covered:
- GA4 metrics that genuinely support recruitment decisions
- How to identify key behaviours in the student journey
- Ways to spot friction points that affect inquiries and conversions
- How to turn analytics into simple, repeatable actions
- Practical adjustments teams can implement immediately
Who This Is For
This session is designed for:
- Education marketers
- Digital recruitment teams
- Enrollment managers
- Communications and admissions staff
- Anyone responsible for reporting or performance insights
Watch the Webinar
If you’re ready to strengthen your reporting and make GA4 more useful for your team, you can access the complete recording and resources by filling up the form.
