---
title: "Webinar December 2025 NA: Actionable Analytics with GA4: Turning Insights into Enrollment Growth"
description: Discover 2025’s top social media trends for education marketing. Learn winning tactics to boost engagement, visibility, and student recruitment.
---

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#### Everything you need to Convert More Students Online

 

# Actionable Analytics with GA4: Turning Insights into Enrollment Growth.

*A practical webinar for ed marketers and recruitment teams who want clearer, more meaningful reporting.*

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## HEM Webinar Series:

## This webinar was held on Thursday, December 18, 2025, @ 1:00 p.m. EDT.

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This session, originally held on Thursday, December 18, 2025, explored how to utilise GA4 in a manner that supports informed decision-making across recruitment, marketing, and enrollment management.

GA4 has reshaped how institutions track digital performance. For many teams, the transition has presented new challenges, including complex dashboards, unfamiliar metrics, and difficulties connecting data to actual recruitment outcomes.

The webinar offers a practical breakdown of how to make GA4 clearer and actionable in your day-to-day work. No theory, no unnecessary complexity, just steps you can apply right away.

## Key Takeaways

During the session, we covered:

- GA4 metrics that genuinely support recruitment decisions
- How to identify key behaviours in the student journey
- Ways to spot friction points that affect inquiries and conversions
- How to turn analytics into simple, repeatable actions
- Practical adjustments teams can implement immediately

## Who This Is For

This session is designed for:

- Education marketers
- Digital recruitment teams
- Enrollment managers
- Communications and admissions staff
- Anyone responsible for reporting or performance insights

## Watch the Webinar

If you’re ready to strengthen your reporting and make GA4 more useful for your team, you can access the complete recording and resources by filling up the form.

 

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# Access The Resources!

 

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BERENICE COPCCIOLILO, JOHN CABOT UNIVERSITY

*"..extremely professional, they have gone out of their way to help us solve problems.."*

Founded in 2008, HEM is a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of marketing specialists provide comprehensive, customized digital marketing solutions for:

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