---
title: How HEM’s CRM & Marketing Automation Can Help Language School Recruitment | Higher Education Marketing
---

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#### Everything you need to Convert More Students Online

 

# How HEM’s CRM & Marketing Automation Can Help Language School Recruitment

#### Higher Education Marketing presented this free webinar on Thursday, December 6, 2018 at 11:30 AM (EST).

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Led by our CEO Philippe Taza, this exclusive session provides a comprehensive overview of the features and benefits of HEM’s customized **Mautic CRM and Marketing Automation** technology, as well as our brand new, custom-built **Application Portal**.

Designed using our years of experience, these solutions are tailored to help your team overcome some of your biggest challenges.  We demonstrate how language schools can use CRM to streamline their lead management process, better manage their recruitment activities on multiple channels with marketing automation, and create a user-friendly, all-inclusive booking  
experience for prospective students with our Application Portal.

The webinar covers:

- An Overview of CRM and Marketing Automation
- How to Segment Contacts Using CRM
- Strategies for Following up with Leads in a CRM system
- Using CRM to Monitor Agent Activity
- How to Use Marketing Automation for Student Recruitment
- Using HEM’s Application Portal
- Measuring the Success of Your Student Recruitment Initiatives
- And more!

**Interested in transforming your student recruitment processes?**

**Simply fill out the form to view the recording!**

 

 

 

 

 

 

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# Fill out the form to learn more!

 

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Berenice Copcciolilo, John Cabot University

*"..extremely professional, they have gone out of their way to help us solve problems.."*

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#### Mautic CRM

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#### Student Portal

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