HEM Webinar Series:

This webinar was held on Thursday, January 29, 2026, @ 1:00 p.m. GMT / 2:00 p.m. CET.

Digital marketing for enrollment is entering a new era.

Artificial intelligence is changing how students search, discover, and evaluate institutions. Search engines are becoming answer engines. Paid and organic strategies are converging. And visibility increasingly happens before — or without — a click.

If you missed the live session, you can now watch 2026 Digital Marketing Roadmap: Top Trends to Drive Enrollment on demand.

In this expert-led webinar, the HEM team takes a step back from tactics to examine the structural shifts shaping digital marketing in 2026. The session explores how AI is influencing discovery, how paid and organic efforts must work together as campaign layers, and how institutions can think differently about visibility, authority, and impact in an AI-driven environment.

This recording is designed for education leaders who want clarity — not trend overload — and a more strategic way to plan for enrollment growth in the year ahead.

Watch the Recording & Download Slides