Join Higher Education Marketing for a practical webinar designed for schools that want stronger recruitment outcomes, clearer strategy, and more intentional digital marketing execution.
HEM Webinar Series:
This webinar will be held on Thursday, June 18, 2026, @ 1:00 p.m. GMT / 2:00 p.m. CET.
Most institutions invest heavily in generating student inquiries through paid ads, agents, referrals, events, and digital campaigns. But what happens after that inquiry comes in?
Too often, interested students drop off because of delayed follow-up, unclear application steps, missing documents, disconnected systems, or limited visibility across teams. The result is not just lost leads - it is lost revenue from prospects your institution already paid to attract.
In this webinar, HEM will explore the hidden gap between inquiry and enrollment, showing where student interest is commonly lost and how schools can create a more structured, connected process from first contact to enrollment and beyond. Through a practical HEM-SP walkthrough, Mark will demonstrate how a full lifecycle student platform can help institutions capture inquiries, guide follow-up, simplify applications, manage documents, support enrollment, and gain clearer visibility across the entire student journey.
What This Webinar Will Cover
- Where student interest is most commonly lost between inquiry and enrollment
- Why follow-up delays, application friction, and disconnected tools create invisible revenue loss
- What the process feels like from the student perspective when next steps are unclear
- How a full lifecycle system connects inquiry capture, follow-up, applications, documents, enrollment, SIS, and reporting
- How schools can improve conversions without relying only on more leads
Why Attend
- Identify where revenue is leaking after inquiries are generated
- See a practical full-lifecycle HEM-SP workflow
- Understand how connected systems reduce manual work and improve visibility
- Frame platform investment around recovered revenue and operational control
Who Should Attend
- School owners and senior leaders
- Admissions Directors
- Enrollment Managers
- Operations leaders
- Teams evaluating CRM, SIS, application portal, or student management systems
Register Now
