HEM Webinar Series:

This webinar was held on Thursday, March 26, 2026, @ 1:00 p.m. EDT.

Most schools measure marketing success by counting leads. But leads don’t enroll, students do. If you want to understand the true ROI of your marketing campaigns, you need to connect your digital marketing activity to what happens next inside admissions: inquiries, applications, and ultimately enrollments.

In this on-demand webinar, HEM shows how schools can move beyond basic lead tracking and build a more useful system for measuring marketing performance.

You’ll learn how to connect paid advertising, organic marketing, and lead nurturing efforts to admissions outcomes in your CRM so your team can clearly see which campaigns are actually producing students.

Fill out the form to receive instant access to the recording and slides.

What you’ll learn

• Structure marketing campaigns to attract higher-intent prospects
• Use tracking parameters and CRM data to follow students through the funnel
• Measure lead quality, engagement, applications, and enrollments by campaign
• Build reports that show the real ROI of your marketing efforts