HEM Webinar Series:

This webinar was held on Thursday, May 21, 2026, at 1:00 p.m. EDT.

This on-demand version includes the full presentation and the complete slide deck so you can revisit the strategies shared and apply them at your own pace.

What You Will Learn

• How prospective students use TikTok, YouTube, Instagram, Reddit, and comments as part of the school research process
• Why social content needs to answer real student questions, not just promote events or announcements
• How to identify social content topics from student intent, search behaviour, and recurring objections
• How to connect social discovery to landing pages, inquiry forms, CRM follow-up, and admissions conversations
• Which metrics matter when social media is used as a recruitment and discovery channel

Why Download This Now

• Get a clear framework that your team can review and apply
• Share the recording and slides with colleagues who could not attend live
• Use the ideas to identify gaps in your current recruitment process
• Take the next step with HEM if your team wants support applying the recommendations