Join Philippe Taza, Founder & CEO of Higher Education Marketing, for a practical look at how AI search connects students with schools, which information shapes those answers and where to focus your efforts.
Designed for Education Leaders and Teams
For education leaders and marketing, recruitment, admissions and web teams at universities, colleges, language schools and K–12 schools. No technical background is required.
Presenter: Philippe Taza, Founder & CEO, Higher Education Marketing
Date: Tuesday, November 24, 2026
Time: 11 AM EST
What You’ll Learn
- Check Whether AI Mentions Your School
Use real student questions to review answers, cited sources and factual accuracy. - Make Your Website More Useful to Prospective Students
Identify missing program, cost, schedule and admissions information, and see where structured data fits. - Look Beyond Your Website
Understand how directories, reviews, news and other public sources can shape the answers students see. - Choose Tools Your Team Can Use
See examples of AI visibility checks, question research and a simple monitoring scorecard. - Measure What Matters for Recruitment
Review mentions, sources and referral traffic alongside enquiries, applications and enrolments.
Know What to Improve First
Leave with a way to assess one priority program, identify the questions your content needs to answer and track progress. Bring your questions for the live Q&A.