Join HEM to learn how to plan, improve, and scale Google and Meta campaigns around your recruitment goals. We’ll connect campaign strategy, budget decisions, and admissions tracking so you can make informed choices at every stage.
Get Clear on Your School’s Next Move
New to paid advertising?
Understand where to begin, how to set an initial budget, and what you need in place to measure results.
Already running campaigns?
Learn how to identify what is limiting performance and focus your efforts on the improvements that matter.
Managing a substantial ad budget?
Assess where additional investment makes sense, where spending may be underperforming, and what to check before expanding.
What You’ll Learn
- Choose Goals That Match Your Recruitment Priorities
Understand how to select campaign goals based on what you want to achieve and the data you have available—from generating initial enquiries to measuring qualified leads and application progress. - Identify What Needs Fixing.
Learn what to examine across targeting, ad creative, landing pages, tracking, and admissions follow-up. Understand how to investigate disappointing results before deciding what to change. - Build and Allocate Your Budget.
Explore how to approach your starting budget and assess spending across Google and Meta, programs, and markets. Learn how lead quality and admissions outcomes can help guide your investment. - Decide When to Scale
Understand the evidence that supports increasing spend, expanding into new markets, or promoting more programs. Recognise when to keep testing or strengthen your foundations first.
Register for the Webinar
Get a clearer plan for your school’s advertising—whether you’re preparing to launch, improving current campaigns, or deciding where to invest next.